Broken Arrow’s historic entertainment district
Rose District Broken Arrow
February 27, 2018

The Rose District is Named “Most Charming” in OK


The Rose District in Broken Arrow is the state’s representative in a collection of Main Streets from USA Today.

Charming Main Streets — and main streets — in each state is an online slideshow from USA Today featuring a “cozy Main Street (or close approximation) in each of the 50 states.”

The Rose District has about 40 unique storefronts, including restaurants, from Midway Street south to the Performing Arts Center along Main Street and a couple of blocks west of Main on Broadway. It has had $60 million in investments since it was branded five years ago.

“A national publication like this gives us tremendous exposure. That is a big boon. I think people who read that will make a trip through Broken Arrow to check out our Main Street when they are in Oklahoma,” said Wes Smithwick, president and CEO of the Broken Arrow Chamber of Commerce.

Revitalization of the area started seven years ago and includes retail, restaurant and residential space.

The original area for the Rose District is at capacity, and Additional development is expected to bring multiuse space for more retail and residential spaces.

A new $18-million mixed-use development for which ground will be broken later this year will feature 31,000 square feet of commercial space on the ground floor with about 90 luxury apartments on the three levels above.

“Everything we’ve done in redevelopment has been strategic and purpose driven,” Smithwick said. “From the name to the streetscape to the Rose District Plaza and interactive water fountain, everything is purposefully designed to create a unique environment where people want to be.”

In 2017, more than $400,000 in tax revenue was collected from the Rose District, up from $11,000 just five years ago.

This is the second time USA Today has put the spotlight on Broken Arrow. In October, Broken Arrow garnered the 29th spot on the publication’s 50 Most Livable Cities list. It was the top Oklahoma city; Edmond also made the list, at 35.

“The national recognition is really awesome to see, because of all the hard work the Broken Arrow City Council, staff and our partners the Chamber of Commerce and the Broken Arrow School District have put into revitalizing Main Street,” said Mayor Craig Thurmond.

“Our residents and business owners should also be proud. They supported the public initiatives that allowed our Main Street to become successful.”

For full list of Main Streets, visit